Prototyping is Precious!

The value of low-fidelity prototyping is systematically underrated. Making possible future solutions visible and tangible quickly and easily has tremendous value not just as a basis for user testing but also to enable more constructive discussions in any team. We have put together a short paper on different types of prototypes and their most appropriate use. If you wish to receive a copy just send a message to info@flowdesignworks.com

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Vitamins for virtual teams

In our work with large and small organisations, we have always been confronted with virtual teams but their number is clearly on the rise. If working in teams can be hard to begin with, working in a distributed mode seems to add a layer of complexity. Despite the multitude of collaboration tools available today, there does not seem to be a silver bullet solution out there. We haven’t found one but we have put together a collection of capsules which in our experience enables virtual teams to get to better solutions faster. To receive these “vitamins” or to share a silver bullet you have put to good use feel free to contact us at info@flowdesignworks.com

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FLOW @ EFMA Marketing Summit 2015

We have been invited to organize an interactive session on Design Thinking at the 2015 EFMA Marketing Summit. We have chosen to work around the theme of how design and business blend to achieve surprising results. We will share the innovative approach we have successfully implemented in a variety of sectors around the world. We will try and help representatives from the financial sector worldwide to make their marketing more creative, more innovative and more effective. If you want to join us, please click on the link


What drives us?

We want to help imagine, create and bring to life solutions that solve real problems and make a difference in people’s lives. We want to work with people who share our passion for elegant, effective and efficient products and services.

Our belief?

Human-centred innovation is fantastic fuel for the positive progression of people’s well-being.

Our approach?

The sweet-spot of innovation can be found in solutions that are desirable (human needs), feasible (technology possibilities) and viable (business model).

Our track record?

We have repeatedly and successfully experienced that by using a combination of the right team, an appropriate mind-set and tested tools we can initiate innovation that is an effective response to real needs.

What do
we do?

We work with all types of teams across the world to envision, design, build and implement innovative solutions…

… by addressing specific opportunities or challenges such as:

  • the design and introduction of an energy management solution (for a large utility company).
  • the design of an opti-channel approach to customer communication (for a large financial institution).
  • the design of a chronic disease management application (for a health start-up).

… and/or by helping organisations implement a more effective approach to innovation through:

  • effectively establishing ongoing processes, organisational elements and strategies that enable innovation & create effectively-designed services (for a large health insurer).
  • coach employees to think like innovators, come to a sharp, shared definition of innovation, establish comprehensive metrics, help ensure accountable and capable innovation leaders and innovation-friendly management processes (for a regional development agency).

These and other reference cases are available on request.

How do we do it?

We have extensive experience implementing design thinking, service design, lean start-up & the business model canvas.

Flow design works 4 phase approach

Our experience has shown that successful innovation efforts are:



Everything starts from a deep understanding of the needs of the users



Experience Design is impossible without the engagement of key stakeholders



Visualise and prototype your solutions early and often



Start small, test early and learn quickly from failure and success

we are.

We’re a human-centred innovation agency strategically located in the heart of Europe. We’re technology-agnostic & focus on the stakeholders. We design, advise, implement & coach. We have had success in a wide variety of contexts for a wide variety of clients (cases available on request).

We believe in putting together the right team to fit the project (rather than having the project fit the team) so we have an established international network of experts (strategy, research, UX design, change management, business modelling etc.) to support your innovation efforts in a way that is complementary with your internal resources.

To discuss how we could help you or just to have an exchange of ideas on successful innovation, please feel free to contact Joep Paemen, our senior partner for a conversation at: joep@flowdesignworks.com or +32 499 679245